Channel 4 turns viewer complaints into a promo video and it’s brilliant
By James Herring on Wednesday, August 21, 2019
Channel Four’s latest promo entitled Complaints Welcome – features TV stars bringing to life genuine complaints which viewers have made about them.
The channel, that has long enjoyed courting controversy, pulls off a creative feat by poking fun at negative comments while simultaneously promoting its talent and programme brands.
The video (which recalls Jimmy Kimmel’s Celebs Read Mean Tweets) – features Prue Leith, Mo Gilligan, Channel 4 News’ Jon Snow, Catastrophe’s Sharon Horgan, The Last Leg’s Alex Brooker and Adam Hills, The Derry Girls, Grayson Perry and five-time gold Paralympic medallist Ellie Simmonds.
Channel 4’s director of programmes Ian Katz said: “This campaign celebrates one of the things at the heart of Channel 4’s identity: challenging the way our viewers think about the world. When there isn’t someone complaining about one of our shows we should be worried.”
Marketing and media controller James Walker said: “This bold, cheeky film is so uniquely Channel 4. It not only shows off our fantastic range of talent, it reinforces the message that stimulating debate and discussion is part of what we do.”
Other Channel 4 faces featured in the film include Kevin McCloud, Katherine Ryan, Fatima Manji, Dick Strawbridge and Angel Adoree, Jimmy Carr, Jamali Maddix, Krishnan Guru-Murthy, Rachel Riley, Cathy Newman and Jamie Oliver.