Three Lions rewritten as feminist anthem ahead of the Women’s World Cup

By on Tuesday, May 28, 2019

The iconic football song Three Lions has been rewritten as a feminist anthem to support England’s Women’s team in next month’s World Cup.

The original song writers David Baddiel and Frank Skinner gave their permission along with the FA for the song to be re-imagined in a special commission by Lucozade Sport.

The rewritten song ‘Three Lionesses’ appears as the soundtrack for Lucozade’s new ad campaign which aims to inspire public support for the countries female team. In its new decidedly feminist incarnation, the lyrics have been changed to reflect the negative attitudes toward women’s football.

Like the original, ‘Three Lionesses’ also references England’s past successes but the players names are now changed; some of the substitutions include Jade Moore for Bobby Moore and Nikita Parris for Gary Lineker.

Jordan Nobbs who replaces Nobby Stiles in the new version of the song said ‘I know the players love the Three Lionesses track and I hope it inspires the team to World Cup glory. This is an incredible time for women’s football as awareness and popularity continues to grow.’

Head of Marketing for Lucozade Sport Clair Keaveny adds “Arguably ‘Three Lions’ is the most iconic England song so we’re proud to be able to give it a Lionesses twist in support of the team and the women’s game in general. Our aim is to stir up support for the Lionesses, but also inspire a generation to get moving and try football.”

By @annieleighton1

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...