Iceland’s Christmas advert has been BANNED

By on Friday, November 9, 2018

Iceland’s new Christmas advert has been banned from appearing on television.

The supermarket struck a deal with Greenpeace to screen an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.

Earlier this year, Iceland became the first major UK supermarket to pledge to remove palm oil from all its own-brand foods.

But the ad has failed to secure approval from the regulator, banned on the grounds that it is supporting a political issue.

Iceland have today released the ad on their YouTube channel.

Clearcast, the body responsible for approving adverts told i: “Clearcast and the broadcasters have to date been unable to clear this Iceland ad because we are concerned that it doesn’t comply with the political rules of the BCAP code.

Twitter has been ablaze with positive comments;

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