Spotify and Brooklyn Musuem give station a Bowie makeover

By on Friday, June 15, 2018

In a collaboration between Spotify and the Brookyln Museum, New York’s Broadway-Lafayette subway station has been given a makeover this month as a tribute to the late, great David Bowie.

The city that shaped bowie, is now showcasing how bowie shaped it. the immersive subway takeover explores the icon’s influence on music, fashion, and art.

According to Variety “The walls, turnstiles and, most remarkably, the rows of iron girders between the station’s floors are emblazoned not only with signage for the exhibition, but with photos — many of them rarely-seen — from watershed New York moments”

Michael Tonge, senior marketing manager of the Brooklyn Museum, says that Spotify’s listener data showed that some of Bowie’s biggest fans were in New York City.

“Understanding that he impacted countless lives globally, but also considered New York to be a place he could call home made it a no-brainer for us to be a part of the Broadway-Lafayette station, just steps away from his SoHo apartment.”

The installation is part of the current  Bowie exhibition at the museum where over 400 objects of the Starman’s personal archive are on display—including show costumes, vinyls and handwritten lyric sheets.

For a day, Spotify produced metrocards with images of Bowie on them.  The cards disappeared quickly.

Above ground, life-sized cardboard cutouts of the singer have been placed all over the city—from Times Square to Brooklyn and Downtown Manhattan, Ziggy Stardust is back in town!

Perfect insta-bait

?️‍? b o w i e ?️‍?

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Music is an universal language… David Bowie is here…

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Bowie. Broadway Lafayette subway. #nyc #subway #bowie #bowiesubway

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Extra information: newsroom.spotify.com

 

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