Customers pay for food with plastic at London’s Rubbish Cafe
By James Herring on Tuesday, May 8, 2018
Last week Londoners were welcomed to Ecover’s ‘Rubbish Café ‘ in Covent Garden.
This was a two-day pop-up café experience with a twist – you could only enter and eat if you ‘paid’ with plastic rubbish.
The Rubbish Café served up a zero-waste menu from eco-chef Tom Hunt.
The Café was created to celebrate the arrival of Ecover’s new washing-up liquid range which comes in a new 100% recycled and 100% recyclable bottle.
Free re-fills of washing-up liquid were available – the public were invited to simply bring along any old bottle.
The launch was attended by the likes of Camilla Thurlow, Professor Green, Julia Bradbury and Lucy Watson
Emily Morgan, Consumer MD of Red Consultancy who led the campaign said: “In line with Ecover’s B-Corp status we wanted to do something that actually made a tangible difference to the world. All the plastic we received was recycled and as we designed the campaign we ensured everything was sustainable from the zero-waste menu, to the graffiti-style ‘clean’ advertising on the pavements to the café interiors.”