Brides and grooms compete in Pimm’s wedding dash

By on Tuesday, May 8, 2018

With peak British wedding season approaching, the race down the aisle has started early for some couples.

40 brides and grooms, in full wedding attire, were spotted dashing through London ahead of first ever ‘Pimm’s Spritz Wedding Dash’ competition, all hoping to win their dream wedding bash.

The to-be-weds traversed Westminster Bridge and past Westminster Abbey, before crossing the finishing line at Battersea Park.

The event included 1km obstacle course, during which the couples faced matrimonial challenges including hurling bouquets and a facing a torrential downpour before carrying their partner over the finishing line – all in pursuit of an £8,000 prize.

A video will be release later this week but Pimm’s have issued a teaser.

The competition was hosted by the drinks brand to celebrate the launch of its new Pimm’s Spritz wedding cocktail.

Daniel Carey, 33, and Jade Wollett, 27, from Wimbledon, won the Running of the Brides-inspired race.

Elly Martin, senior brand manager for Pimm’s, said: “Marriage is most definitely a marathon not a sprint but with peak wedding season approaching we wanted to help contestants stay on course for their big day. We’re raising a glass of Pimm’s Spritz to all those celebrating their ‘I Do’s’ this year.”


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