Yorkshire Tea unveil ‘the greatest beverage in the history of the universe’
By James Herring on Tuesday, March 20, 2018
Yorkshire Tea’s latest inspired PR stunt/genius product innovation has been going crazy on Twitter.
Ladies and Gentleman – you can now enjoy tea and biscuits without even having to open a packet of digestives – because the company has launched a new brew which tastes exactly like… tea and biscuits.
Kate Halloran, Tea Innovation Manager at Yorkshire Tea says: ‘Biscuits are so often linked to tea we thought why not just make life easier and put the flavours together in one delicious brew?
Whether it’s product innovation or creative PR at play it was worth doing for the Twitter bantz alone.
This may be a bold claim, but we've definitely just invented the greatest beverage in the history of the universe! pic.twitter.com/a3fTQkMpYl
— Yorkshire Tea (@YorkshireTea) March 19, 2018
And this is what it does.
Biscuit Brew FAQs 1:
● Yes, it’s real
● It tastes like tea and biscuits
● It’s not for dunking – it’s instead of dunking
● You can still dunk biscuits in it, if your mouth is powerful enough to handle the taste of biscuits multiplied by biscuits (don’t say we didn’t warn you)— Yorkshire Tea (@YorkshireTea) March 19, 2018
People had lots of questions online. What do you reckon?
1.
What’s the difference? Does it leave crumbs at the bottom of the cup?
— Peter 20x (@jaff99) March 19, 2018
2.
It tastes like biscuits!
— Yorkshire Tea (@YorkshireTea) March 19, 2018
3.
I just can’t see that tasting good tbh!
— Peter 20x (@jaff99) March 19, 2018
4.
You can’t see tea and biscuits tasting good? Are you insane?!
— Yorkshire Tea (@YorkshireTea) March 19, 2018
5.
What biscuits does it taste like? I mean there’s a difference in taste between a rich tea biscuit and a chocolate hobnob! ?
— Caroline (@Jenko90_) March 19, 2018
6.
It’s a ‘best of’! A bit malty, a bit oaty, a bit digestivey – a happy biscuit mash up.
— Yorkshire Tea (@YorkshireTea) March 19, 2018
7.
Can I still use kitkats as straws to drink this? Will it taste ok? Over-powered by biscuit AND wafer? I need answers!
— Hannah Lockwood (@hlockwood90) March 19, 2018
8.
We’re releasing it into the world for experiments like this – so let us know the results!
— Yorkshire Tea (@YorkshireTea) March 19, 2018
9.
Personally I think this is as blasphemous as putting fruit in Wensley Dale, but leaving that aside are the biscuits grown in Yorkshire?
— James O’Flynn (@jamesoflynn) March 19, 2018
10.
We catch the biscuits wild on Ilkley Moor!
— Yorkshire Tea (@YorkshireTea) March 19, 2018
11.
I will not be cowed. Someone has to stand for the sanctity of our tea and the pride of our county.
I will only try this product in the form of a free sample or some other kind of promotional activity.
— James O’Flynn (@jamesoflynn) March 19, 2018
12.
We respect your strong stance!
PS Just buy it though.
— Yorkshire Tea (@YorkshireTea) March 19, 2018
13.
Wrong.
— Robert Breen (@bobbreen73) March 19, 2018
14.
Right!
— Yorkshire Tea (@YorkshireTea) March 19, 2018
15.
Anyone from Yorkshire who drinks this deserves to be banished to Lancashire for eternity. #stopmessingaboutwithtea
— Robert Breen (@bobbreen73) March 19, 2018
16.
You’re a bit late to the party with that hashtag – flavoured tea goes back millennia!
— Yorkshire Tea (@YorkshireTea) March 19, 2018
17.
Bacon flavor next?
— Peter 20x (@jaff99) March 19, 2018
