London’s iconic statues are wrapped up in red coats for Wrap up London

By on Thursday, November 9, 2017

Iconic statues in London have been covered up in red coats to encourage Londoners to donate their old coats to those in need in this year’s Wrap up London campaign.

Last weekend, three London statues in high traffic areas – Sherlock Holmes at Baker Street station, Amy Winehouse at Camden Market, and Kinder Transport at Liverpool Street station – were given bright red coats to raise awareness for the cause.

In last year’s campaign, nearly 23,000 coats were donated, but in the seventh year of the annual collection for Wrap up London, the number of people living in crisis in the city is rising, particularly those who are young and homeless, so the need is even greater.

I love this campaign, it captures attention and is for a good cause! A lot of people get new winter coats so why not donate your old one to Wrap up London?

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...