Anthony Joshua hides signed cans of Lynx around the UK – and one finder will win tickets to his next title fight
By Donna Clapp on Monday, October 23, 2017
Boxing world champion, Anthony Joshua, has sparked a treasure hunt throughout the UK by hiding signed cans of Lynx body spray, with the one lucky finder winning tickets to his next fight.
The fan who finds the tickets will be able to go to see the British heavyweight world champion defend his IBF and WBA titles against Carlos Takam in front of 70,000 fans at Cardiff’s Principality Stadium on 28th October.
The hunt forms part of an interactive mobile experience that encourages fans to hunt down one of 850 limited-edition Lynx YOU AJ Body Spray cans, hidden across the UK. Users can take part via www.lynxdrop.com.
The treasure hunt has been spearheaded by Lynx, which has teamed up with Joshua, to launch the nationwide AJ Lynx Drop competition to celebrate the launch of the limited-edition Anthony Joshua grooming range.
To win, fans need to keep their eyes peeled on the boxer’s Instagram channel as he’ll be dropping clues to the hidden locations of five signed cans up and down the country.
I think this is a great stunt, it could be anywhere in the UK and if it’s in your town, it’s even more awesome and you’d get straight out there! Also, by using Anthony Joshua’s popularity, especially among young people, you’ve got a large audience willing to participate in this stunt.
Strangely enough, there hasn’t been that much coverage around it and for that I can’t think of the reason why!