Publicis and Orange bring giant roll of wrapping paper to Antwerp Tower
By Cal Gable on Thursday, December 8, 2016
Orange has decorated the Antwerp Tower with Belgium’s biggest roll of wrapping paper as part of their festive end-of-year stunt.
The roll stretches 100 metres long, 6.5 metres across and reaches from the top floor of the 25 story building all the way to the ground where Orange have opened a pop up store. Christmas shoppers visiting the store can have their Christmas presents wrapped in the waterproof paper without charge.
Not only has Orange provided a 100 metre roll of wrapping paper, but the mobile giant also covered an entire side of the building in banners to create one huge billboard advertising the brand.
This is the kind of festive stunt that is guaranteed to get some coverage – it’s topical, eye catching and engaging. Couple this with the fact that everybody loves a freebie and you’re on to a winner.