World Cup updates coming to London Underground platform service boards
By Rich Leigh on Friday, June 13, 2014
Londoners keen to avoid any and all World Cup news this summer (if this is you, you might like this Reddit post comparing football with archaeology) now have one more football-related intrusion into their day-to-day lives.
A partnership between ESPN and Transport for London will see ESPNFC.com deliver live score updates, results and news from all World Cup matches to users of the London Underground.
The updates will be shown on the platform service update boards of more than 140 stations including the entire Central line, Northern line, Bakerloo line and Jubilee line. The service began yesterday with live updates from the Brazil and Croatia opener, and will continue until Monday 14 July – so, only a month, football-averse readers. Each morning, ESPN FC will deliver recap news and results from overnight too.
Personally – and as somebody with a somewhat vague and patriotic interest in the World Cup and football in general – I think this is a very well thought-out idea. I can only imagine the process the team working on ESPN had to go through to get this up and running and, like it or not, football is the world’s most popular sport and the campaign’s target audience will absolutely love this idea.
Involved agency: the promotions | publicity factory