Oki-Ni (and friends) create the ultimate luxury guide to Paris

By on Sunday, September 1, 2013

Luxury retailer oki-ni has launched a 5-part Paris City Guide compiled by oki-ni brands with intimate knowledge of the city, to suggest a truly elite experience.

Paul Smith names his favourite food spots, Rick Owens offers his take on art galleries, Acne suggest the best bookshops, Veja provide the finest selection of sustainable shops and Maison Martin Margiela name the best places of interest to spend free time, whilst Tablet Hotels have contributed aspecial hotel recommendation for each designer’s theme.

The City Guide is also accompanied by a competition that takes users on a tour of some of oki-ni’s favourite websites to answer questions based on the guide’s different sections. The winner gets a 4-night stay for 2 at L’Hotel in Paris, along with a £2,000 oki-ni spending spree.





All sounds really cool-and I’m personally really intrigued to read the guide (and obviously very tempted to look in to the competition) as I’m sure many others whohear about it are. HOWEVER Ican’t help but wonder what, or indeed who, the guide is really hoping to promote. From those writing each section, to all the places, restaurants and people who will be mentioned throughout and the websites the competition highlights to oki-ni themselves, theresimply seem to be too many names, and the last brand I would think of would be those who created the book – I mean, when you read a book, how much attention do you pay to the publisher, for example?

I could be wrong, but let’s see…


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