Spraycation gives Brits confidence

By on Friday, June 15, 2012

Made in Chelsea TV star, Millie Mackintosh and St Tropez have teamed up to launch the ‘Spraycation’ campaign to promote Brits having a fake tan instead of jetting off abroad. The nationwide pop up tour will start in London tomorrow and finish in Dublin on the 13th July, passing through Birmingham, Manchester and Glasgow on the way.

Millie and St Tropez beauticians will be offering Brits a complimentary tanning experience and encouraging people to stay in Britain this summer, promoting tanning safely and taking advantage of all the excitement in store for Britain this summer with the Olympics.

St Tropez has released some supporting data to accompany the pop-up tour, revealing that half of Brits are planning on taking a staycation this year, and nearly a quarter of those who work will be taking some time off to witness the once in a lifetime opportunity to watch the Olympics in their home country. Over half of the Brits surveyed said a tan gives them more confidence.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...