Axe turned a bus stop into an arcade game
Health & Beauty
New Zealand made a tourism ad about Herpes… and it won big
Dubai’s arctic-style gym class tackles heatwave
These park lamp posts double as dog health monitors
‘Burnable Billboards’ reveal risks of sun exposure in real time
Vaseline busts myths with a verified twist
Ballsy reminder floats through Hong Kong’s harbour
Football club puts Testicular Cancer front and centre – on their shorts
Here’s a creative use of a spent loo-roll and media space.
Sydney Sweeney’s bathwater soap sells out
Specsavers and Carers UK shine a spotlight on unpaid carers with million-pound portrait
stmarksstudios.com
Lashes so real, the drama had to be fake: Maybelline releases new reality TV drama starring Ariana Madix
Scratch and sniff armpit posters – by Billie
The Catherine McEwan Foundation aim to flush away the stigma with purple portaloo installation
Canadian Premature Babies Foundation releases innovative shirt transforming NICU care
Pope’s Final Gift: Popemobile transformed to aid Gaza’s children
UV-U-SEE transforms sun safety on construction sites
Wilkinson Sword Intuition cuts through women’s shaving myths
The Ordinary highlights celebrity endorsement costs with New York pop-up
The Robin Cancer Trust puts testicular cancer centre stage with ballsy new MIDI controller
Heinz grillz make sachet opening a whole lot easier
Lovehoney and Surreal Put the Buzz Back in Breakfast
Edible Soap campaign shines a light on the UK’s hygiene poverty crisis
Lynx launches catnip scent to win over your date and her cat