Lashes so real, the drama had to be fake: Maybelline releases new reality TV drama starring Ariana Madix
Health & Beauty
Scratch and sniff armpit posters – by Billie
The Catherine McEwan Foundation aim to flush away the stigma with purple portaloo installation
Canadian Premature Babies Foundation releases innovative shirt transforming NICU care
Pope’s Final Gift: Popemobile transformed to aid Gaza’s children
UV-U-SEE transforms sun safety on construction sites
Wilkinson Sword Intuition cuts through women’s shaving myths
The Ordinary highlights celebrity endorsement costs with New York pop-up
The Robin Cancer Trust puts testicular cancer centre stage with ballsy new MIDI controller
Heinz grillz make sachet opening a whole lot easier
Lovehoney and Surreal Put the Buzz Back in Breakfast
stmarksstudios.com
Edible Soap campaign shines a light on the UK’s hygiene poverty crisis
Lynx launches catnip scent to win over your date and her cat
GymNation unveils world’s first in-gym hotel