IKEA’s latest Halloween campaign skips the gore and nails the insight
Advertising
Specsavers tackle ‘Resting Squint Face’ with humorous PSA
Dolmio goes nude for World Pasta Day
Heineken trolls AI friendship tech
British Airways’ latest campaign hides its logo in plain sight
McDonald’s pulls off a global menu heist
Olivia Colman channels London in Burberry’s latest campaign
Liquid Nails gets stuck In with the ultimate glue test
KFC Canada knocks out the Colonel’s teeth in cheeky hockey campaign
ASICS trades out White Lotus luxury for 15-minute escapes
The North Face want you to touch the grass – stylishly
stmarksstudios.com
ChatGPT’s first brand campaign skips the sci-fi and goes straight for the feels
Canva tackles transparent logos in new campaign
The Guardian launches first stateside campaign
South Western Railway pushes back against staff abuse with body cam campaign
Jude Law dodges romcom clichés in Uber Eats’ latest campaign
Bose leans into buttercore for Soundlink speaker
Gordon Ramsay gets the cold shoulder in Burger King’s latest ad
Liquid Death and Spinal Tap crank the volume with a $1,100 water collab
HEINZ has launched a new global campaign, “Looks Familiar.”
ZEISS campaign shows how sunlight silently damages vision
Just Eat brings the flava home with Craig David
Shelter reframe a pop classic to expose the housing crisis
John Lewis drops an ode to British life for its centenary promise