Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
How Peppa Pig turned a cartoon birth into a cultural sensation
Toblerone embraces the awkward
Scratch and sniff armpit posters – by Billie
“Third Toilet” takes aim at trans rights outside UK Supreme Court
“Switzerland Is Fake” viral video sparks debate
Solo Coffee’s unhinged new ad rips up the coffee playbook
ASICS signs first-ever canine ambassador
Burger King France hijacks McDonald’s launch
Decathlon France zooms in on sport
KFC and Hackney Gelato serve up gravy ice cream
Tom Cruise stuns fans with daring rooftop stunt
stmarksstudios.com
IKEA highlights home delivery with ambient activation
Pope’s Final Gift: Popemobile transformed to aid Gaza’s children
LEGO hits top gear at Miami GP with driveable F1 car parade
Gymshark gives Hyrox patches a new home at Londrette pop-up
Russell Hobbs unveils giant kettle installation at Westfield
Heineken taps Joe Jonas to help the world go ‘Social Off Socials’
Olivia Colman declares crumpets a national treasure in Warburtons’ new ad
The Ordinary highlights celebrity endorsement costs with New York pop-up
Virgin Atlantic unveils bold new OOH campaign at Piccadilly Lights
WWF Denmark highlights impact of consumerism on animal habitats
Poker chip sculpture exposes hidden toll of gambling harm on kids
IKEA celebrates furniture’s role in toddlers’ first steps
Vogel’s cunning travel hack: Bready to Wear