giffgaff unveils a huggable poster at King’s Cross
giffgaff has teamed up with Pablo to launch a huggable poster at King’s Cross, turning its latest data boost into a tactile piece of outdoor media.
The activation lands as many UK mobile networks introduce mid-contract price rises from April 2026.
While others are putting bills up, giffgaff is taking a different route by automatically giving eligible members more data at no extra cost*.
To bring that message to life, Pablo has transformed billboard space into an oversized furry, memory-foam installation that invites passers-by to experience the feeling of a giffgaff data boost for themselves.
Placed in one of London’s busiest commuter locations, the huggable poster brings warmth and personality to a moment when many consumers are feeling the pressure of rising costs.
Also a shout out to whoever went to the effort of recording the soundtrack to this video.
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