Absolut and Tabasco turn up the heat with spicy vodka launch

Absolut Vodka and Tabasco have teamed up to launch a bold new spirit: Absolut Tabasco.

Hitting shelves globally from next month, the spicy vodka blends Absolut’s Swedish spirit with the sauce’s signature aged red pepper mash.

This fusion of two flavour powerhouses taps into a growing thirst for heat.

With spicy vodka sales forecast to rise 27% by 2029, the launch aims to elevate cocktails like Bloody Marys and Spicy Lemonades with a kick.

The limited-edition bottle design is a nod to both brands – combining Absolut’s apothecary-style silhouette with Tabasco’s unmistakable diamond label and red-green palette.

“For anyone who wants to dial up the heat, this spicy vodka is definitely for you,” says Craig van Niekerk, Global VP of Marketing at Absolut Vodka. The collaboration, he adds, reflects Absolut’s long-standing flair for bold flavour innovation.

Tabasco’s Christian Brown agrees: “This powerful blending of two iconic liquids—and unforgettable bottles—is long overdue.”

Available in over 50 markets, the launch is supported by a global campaign inspired by Absolut print ads, promising to spice up spirits worldwide.

Earlier this month Sephora brought kick to its winter range with a limited-edition lip gloss inspired by Tabasco.

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