LEGO and Crocs step into playful new partnership

Crocs and The LEGO Group have joined forces in a multi-year collaboration, launching with the Brick Clog – a kooky take on the classic clog designed to resemble a LEGO brick, complete with four prominent studs and square toes.

Available globally from February 16 via official LEGO and Crocs stores, the $149.99 footwear release also includes a collectible minifigure sporting its own set of four tiny Crocs. It’s the first in a line of imaginative drops that will roll out through 2026 and beyond.

The design celebrates both brands’ shared ethos of creativity and individuality. “We are both brands that pride ourselves in being built different, in celebrating self-expression and in fueling creativity,” said Carly Gomez, CMO at Crocs. “We’ve truly broken the mold.”

Future releases will include LEGO-themed Jibbitz charms, additional footwear styles for both adults and kids, and immersive in-store experiences.

Satwik Saraswati, who leads licensing at LEGO, added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”

With this offbeat and highly collectible first drop, the stage is set for a playful journey.

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