Robert De Niro and Al Pacino reunite for Moncler
By James Herring on Wednesday, October 15, 2025
Moncler’s latest global campaign doesn’t shout about its jackets.
It sits down, makes eye contact, and lets two of cinema’s most enduring figures do the talking.
Al Pacino and Robert De Niro, longtime friends and frequent collaborators, star in “Warmer Together” — their first campaign together.
Shot in New York by Platon, the campaign unfolds in stark black-and-white images and a set of short films built around five ideas: friendship, respect, connection, trust, and warmth.
The energy between the two actors is quiet but charged — a kind of shorthand that only decades of real-life friendship can create.
“Warmth was never about the outside,” says De Niro in the campaign’s teaser. “It was always about what was happening on the inside.”
Pacino adds: “Friendship is the greatest thing you can have.”
The messaging isn’t new for Moncler — CEO Remo Ruffini has long positioned the brand as being about more than just puffer jackets. But “Warmer Together” refines that ethos.
Warmth was never about the outside.
It was always about what was happening on the inside.
Warmth comes from the walks and the talks.
From pulling up a chair and having a chat. The caring conversations.
More than the weather,
warmth is, and will always be, about being together,
no matter what.
Warmer Together
The campaign launches globally this week, across print, outdoor, digital and social. A second wave of films and behind-the-scenes cuts will follow.