Disney hijacks escalator with spirit characters
By James Herring on Thursday, August 21, 2025
Disney+ just gave London’s Bond Street commuters a dose of unexpected self-reflection.
In a clever escalator takeover, the streamer turned the mundane act of riding up and down into something a little more magical.
Riders were met with digital reflections of their “spirit character,” ranging from Homer Simpson to Elsa to Buzz Lightyear.
Disney+, leaning into nostalgia and character IP across a real world touchpoint, it’s another example of the brand making content personal, even in the most ordinary spaces.
