Gravy meets pastry: Greggs and KFC team up for combo collab

Greggs and KFC have come together to create a limited-time comfort food collaboration: sausage rolls and gravy.

The collab kicks off with a three-day tour from 7–9 August across London, Manchester, and Newcastle.

Punters can try the sausage roll and gravy combo for free, with a limited run of Greggs x KFC bucket hats also up for grabs.

For those outside the tour route, the combo will be available for delivery on Uber Eats on 15 and 16 August in London, Manchester, Newcastle and Birmingham.

The sharing bucket includes six Greggs Sausage Rolls and a large tub of KFC Gravy, all packaged in a co-branded box.

This collaboration taps into clear consumer behaviour: Brits reportedly consume over a million Greggs Sausage Rolls and 15,000 litres of KFC gravy daily.

It follows a string of recent branded campaigns, with Greggs’ Primark tie-ins and KFC’s limited-edition merchandise drops showing both brands know how to keep things fresh.

“At KFC, we bleed gravy,” said KFC UK’s Phoebe Syms. Greggs’ Fiona Mills added: “We can’t wait to see what Greggs and KFC fans make of our latest partnership.”

Available for a short time only, the campaign blends two well-loved products into a single, accessible treat for fans of both brands.

Food & Drink