Bank finds creative loophole to feature world’s biggest brands
By James Herring on Thursday, July 31, 2025
TD Bank found a highly creative loophole to feature some of the world’s biggest brands in it’s advertising
Cutaway sections for street billboards promoting stock investment reveal logos for the likes of Nike, Coca Cola and Apple.
The campaign hinges on a visual trick: a large green poster with a cut-out square.
Creative photography then reveals a glimpse of a well-known logo behind.
“Own a piece of it” plays back to the product – TD is promoting the ability to buy fractional shares (a small piece of a big brand).
This approach sidesteps potential legal restrictions.
Created by Ogilvy Canada and shot by Martin Girard for Shoot Studio.
The offer lets users buy shares from just $1, making investing more accessible without large upfront costs.
