Virgin Atlantic unveils bold new OOH campaign at Piccadilly Lights

Virgin Atlantic has launched a striking new out-of-home campaign as part of its ongoing Be A Rainbow platform.

The hero image features a woman dressed in the airline’s signature red, diving into swirling, cloudlike waves her body forming the shape of a plane, complete with the iconic Virgin tail fin.

The creative, developed by Lucky Generals with media support from PHD UK and Talon, made its debut on London’s famous Piccadilly Lights and is set to appear on other major global sites.

It’s designed to capture Virgin Atlantic’s optimistic spirit and adventurous attitude, encouraging travellers to embrace life and the world around them.

More than a one-off moment, this marks the start of a longer-term OOH strategy aimed at keeping the brand front-of-mind in a memorable and visually distinctive way.

Annabelle Cordelli, senior vice president global marketing at Virgin Atlantic, said: “Our ‘Be a Rainbow’ campaign took to the skies last week, designed to capture the distinctive energy our customers feel when they fly with Virgin Atlantic. Our Out of Home invites our customers to dive into life and to see it up in lights at Piccadilly Circus is amazing, there is no better location to showcase this iconic image.”

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