Mentos launches Fizzooka in Fortnite creative

The classic Mentos and cola reaction is getting a new twist – with the launch of the Mentos Fizzooka in Fortnite Creative.

Created by Mentos and BBH London, the Fizzooka is a custom rocket launcher shaped like a giant Mentos roll and cola bottle, and it’s set to shake up the game.

For the next two weeks, the Fizzooka will feature in popular Creative maps reaching over a million players daily.

It’s the first branded tactical item to appear in Fortnite Creative, and was developed in collaboration with map creators to ensure it’s both fun and functional.

The Fizzooka is designed to knock down player-built structures in one hit—offering a fresh option for players looking to balance out Fortnite’s build-heavy play.

Mentos also tasked YouTube creators, The Hacksmith, with creating a turbocharged IRL version.

The real life Mentos Fizzooka is over a metre long and can shoot a soda geyser with the force of a firehose. Powerful enough to knock down a small shed.

It’s a nod to a viral internet classic, now reimagined for a new generation of gamers.

Hugues Leydier, Senior Global Brand Communications and Activation Manager, Mentos: “Mentos is all about refreshing the everyday, so what could be better than refreshing the original Mentos and cola experiment and shaking up the world of gaming at the same time.”

Mentos

Chief Commercial Officer: Roel Nouws
Global Category Director: Riccardo Natale
Global Marketing Manager – Mentos Gum: Agnieszka Bielecka Beszterda
Senior Global Brand Communications and Activation Manager – Mentos: Hugues Leydier

BBH

Advertising agency: BBH London
CCO: Alex Grieve
Executive creative director: Felipe Guimaraes
Creative directors: Stu Royall & Phil Holbrook
Copywriter: Lawrence Bushell
Art director: Luke Till
Designer: Liam Thomas
Planner/s: Laura Casado Cisa / Molly Chen
Business Lead: Patrick Farrall
Senior Account Director: Laura Huber
Account manager: Sheryce Brown
Account executive: Matilda Hindler-Lowe
Agency producer: Tash Allen
Media agency: Wavemaker Global

Production

Digital with build/animation with Fortnite Creative: Metavision & Beyond Creative
Influencer outreach: Metavision
Product development of physical FIzzooka: We Make Stuff Happen
Wavemaker Global
Global Client Partner – Josephine Pike
Global Gaming Director – Pete Basgan
Global Strategy Director – Chris Worrell

 

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