Primark team up with Pinterest to bring your vision boards to life!
By Hannah Girvan on Thursday, March 6, 2025
Primark and Pinterest have teamed up to help shoppers bring their homeware vision boards to life!
Using Pinterest’s creative platform and Primark’s new homeware collection, customers can easily curate and shop their perfect home decor ideas – helping to turn inspo into reality!
The Primark x Pinterest-inspired home collection will be seen in 130 Primark stores and 70 window displays.
To enhance the integration of the online and in-store experience, the duo is launching a marketing campaign featuring Pinterest Collages — a fun, interactive tool that lets users create mood boards using Primark products.
This iconic collaboration will involve 3 collections, each one inspired by Pinterest’s biggest Spring trends: Minamaluxe, Cosy Cottage and Dainty Decor.
Primark’s Head of Design, Sinead McDonagh said: “Pinterest is where so many of us go for home inspiration, but sometimes turning those saved Pins into reality isn’t always easy, especially on a budget… That’s why at Primark Home, we’re committed to making trend-led interiors affordable and effortless. Whether you prefer a minimalist vibe or playful patterns, here’s how to bring the latest trends into your space without breaking the bank.”
