Cadbury portray dementia in moving campaign
Cadbury has launched its first campaign of the year continuing its focus on generosity and connection.
The centerpiece is a 60-second film by VCCP about a daughter gifting her father, who has dementia, a Cadbury Wholenut bar.
Cadbury consulted dementia specialists and extended its partnership with Alzheimer’s Research UK, emphasising inclusive storytelling and support for dementia research.
