Pizzeria made out of ice for #freshnessfrozen campaign
Dr. Oetker created a unique pizzeria that was made out of ice and frozen ingredients. The stunt took place in Liverpool Street and required over 3,400 litres of water to build.
Part of the #freshnessfrozen campaign, Dr. Oetker froze fresh ingredients from classic pizza recipes into giant ice blocks weighing an astounding 3.4 tonnes and took over a month to freeze.
