Dropbox opens Fred again..’s USB002 files to the crowd

Dropbox has teamed up with Fred again.. to release a rare collection of working creative files from the producer’s USB002 tour.

The collaboration builds on a phone-free approach used at the shows, where fans were encouraged to stay present rather than film the night themselves.

In return, Fred again.. promised to share official photos and videos after each performance via Dropbox.

CREDIT: Theo Batterham

With the tour now complete, that idea has expanded into a wider public archive of creative material from the USB002 era.

CREDIT: Theo Batterham

The drop includes original flag designs, show posters, vinyl artwork, release artwork, ambient show visuals, unseen images from each show and visual stems from slo-mo visualisers.

Crucially, these are not polished marketing assets alone, but the working Dropbox files used by Fred again..’s creative team while shaping the tour.

Fans and creators can download, edit and reuse the material to make their own posters, videos and visual interpretations.

For those who were at the shows, it offers a way to revisit the atmosphere of the night. For those who missed them, it opens a side door into the creative process.

The Fred again.. x Dropbox folders drop is available now.

campaign by Burson