Wraps meet runway in McDonald’s mess-free fashion campaign
By James Herring on Wednesday, February 4, 2026
McDonald’s is serving up flavour with a side of fashion in its latest UK campaign, ‘All Flavour, No Mess’, created by Leo UK to relaunch its Wraps range.
Timed to coincide with London Fashion Week, the campaign elevates the humble wrap to catwalk status, wittily presenting it as the style-conscious choice for Gen Z.
Built on the insight that no one wants to ruin a clean outfit, especially during fashion season, the platform highlights the practicality of Wraps’ neat packaging – positioning them as the tidiest way to enjoy bold flavours on the move.
A 30-second hero film leads the campaign, featuring models dressed in crisp white looks, casually enjoying McDonald’s Wraps mid-photoshoot.
Set to dance track, the spot is supported by bold OOH and playful cutdowns, all anchored in the stylish product design.
The campaign also features a street-style content partnership with Hypebeast and Hypebae, plus tactical media near LFW venues and placements in titles like Stylist and Grazia. Media was led by OMD, with PR, events and influencer work by Red Consultancy.
Leo UK’s ECD Andrew Long said the campaign “taps into that fan truth” – Wraps are flavour-packed and fashion-safe.
