William Shatner becomes “Will Shat” for Raisin Bran

William Shatner beams fibre and toilet jokes into Raisin Bran’s latest spot.

The cereal is heading to the Super Bowl with refreshingly blunt conversation about going to the toilet.

The 30-second spot rebrands the Star Trek icon as “Will Shat”. The name tells you everything you need to know about the tone.

From a futuristic command centre orbiting Earth, William Shatner beams into everyday American moments when duty calls. Each visit comes with a one-liner and a simple reminder that a bowl of Kellogg’s Raisin Bran delivers seven grams of fibre.

It is Raisin Bran’s first-ever Super Bowl appearance and the brand leans all the way in, pairing sci-fi nostalgia with very down-to-earth humour.

The ad will air nationally during Super Bowl LX, with extended cuts and social content rolling out online. A serious health message, delivered with a wink and zero shame.

Created by VaynerMedia and directed by Park Pictures duo Terri Timely,

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