Duracell charges up Williams with the smartest livery in F1
By James Herring on Thursday, February 19, 2026
Duracell may have already clinched Formula 1’s most talked-about brand win of the season thanks to a brilliantly simple integration on the new Williams Racing car.
The partnership with Duracell turns the air intake above the driver’s head into a giant, unmistakable battery.
Duracell and Williams Racing have been partners since the start of the 2022 Formula 1 season ut the new livery was revealed this week.
It is one of those ideas that feels obvious in hindsight.
In a sport famous for intricate liveries and complex sponsor lock-ups, this execution stands out for its clarity.
Just a lovely piece of branding that uses the car’s architecture as media space.
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Simple, distinctive and impossible to ignore in a crowded sponsorship grid.
