Perk brings expenses to life with bursting billboard stunt

Expense management app Perk has turned a universal workplace pain point into an eye-catching OOH campaign, with a billboard that showcases receipts chaos.

The special build, devised by Talon, Evolve OOH and Goodstuff, features a drawer overflowing with paper receipts, sticking out from a bold yellow backdrop.

The physical execution leans into the chaos of lost expenses and the all-too-familiar “I’ll sort it later” mentality – giving passersby a cheeky, tactile reminder of a job left undone.

It’s a humorous and relatable insight brought to life with clever craft.

And for a category that often leans on techy messaging or corporate polish, Perk’s approach stands out by being playful without losing clarity of message.

It’s proof that OOH still knows how to entertain, engage and tell a smart brand story, all in one frame.

Advertising COOH Financial