BBC projects Traitors teaser onto White Cliffs of Dover
By James Herring on Thursday, January 22, 2026
With The Traitors finale looming, BBC Creative has brought some dramatic flair to the English coast – projecting a teaser onto the White Cliffs of Dover to mark the endgame of the hit reality show.
The XL display features the phrase “The time for chalk is almost over,” a playful twist on host Claudia Winkleman’s iconic line “the time for talk is over,” which signals the show’s dramatic roundtable eliminations.

Above the phrase, the show’s logo appears alongside flickering green and red firepits – a striking nod to the finale’s “fire of truth,” where finalists cast their deciding votes.
The projection arrives just ahead of Friday’s much-anticipated final episode.
“The Traitors has become a true national obsession, and we wanted to mark the show’s final week with something suitably dramatic,” said Susan Ayton, creative director at BBC Creative.
via BBC News