Audi lets the weather do the talking

Audi marks the drop in temperatures with a timely DOOH campaign.

As frost settles across the UK, Audi is meeting the moment with a creative, minimalist campaign from BBH and PHD that positions its all-wheel drive technology as synonymous with winter readiness.

With a striking thermometer visual and real-time weather triggers, Audi’s new campaign meets the cold snap with confidence.

Contextual DOOH and social ads respond in real-time to local temperature drops, with visuals showing a falling thermometer locking into quattro at zero degrees.

Tony Moore, Head of Marketing at Audi UK, said: “This campaign captures a moment that already belongs to the brand… in a way that feels timely, relevant, and unmistakably Audi.”

BBH’s Uche Ezugwu added: “Winter advertising usually turns the volume up. Our zag was turning it down.”

The campaign runs across weather-triggered DOOH in major cities, alongside digital and social.

Advertising Automotive COOH