Is Iceland AI-generated??

Icelandair leans into the country’s natural beauty with a playful reality check.

The airline’s newest spot, by agency Kubbco, riffs on the growing wave of AI anxiety and deepfake fatigue by staging a conspiracy movie in which two travelers insist Iceland is fabricated.

The Northern Lights are ‘projected from satellites’ , ‘puffins are “robots’ and geothermal pools come with ‘a plug’.

By framing Iceland’s dramatic visuals as “too good to be real,” the airline gets to reintroduce its greatest assets while acknowledging the surreal quality of generative imagery saturating feeds.

Some wonders remain delightfully analog.

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