This guy turned his wedding suit into a sponsored billboard
By James Herring on Tuesday, October 28, 2025
Salesman Dagobert Renouf turned his wedding suit into a showcase for startups.
Back in July he announced he was going to cover the cost of his wedding with sponsored ad slots to be sewn onto his tuxedo.
Currently getting people to sponsor my wedding and pass it as business expense under advertising. Sold 7 spots today. https://t.co/p8tK3q1rWl pic.twitter.com/i2OmLlTKnp
— Dagobert – Corporate sellout đź‘” (@dagorenouf) July 24, 2025
The Frenchman, from Lille, sold ad space on his suit, working with a tailor to transform his jacket into a patchwork of startup logos.
images via @dagorenoufÂ
Twenty-six companies, spanning AI, SaaS, and tech tooling, and the company he works for (CompAi) bought into the bizarre opportunity.
Renouf describes himself as a software engineer turned startup founder.
According to his LinkedIn summary, he spent five years and over $100K bootstrapping a startup before a “massive burnout”
It’s not the first time entrepreneurs have gamified personal milestones for brand exposure, but Renouf’s stunt stood out for its absurd commitment and execution.
Each patch was a nod to the companies that backed the couple, creating a wearable sponsor wall at the altar.
For the brands involved, it was a low-cost, high-impact moment.
We did it fam pic.twitter.com/DsQcGuwNJT
— Dagobert – Corporate sellout đź‘” (@dagorenouf) October 27, 2025
If you’re going to wear a tux once, why not get SaaS to pick up the tab?
