Liquid Nails gets stuck In with the ultimate glue test

Selleys have put their famous Liquid Nails to the ultimate test — by gluing a range of objects, including a kayak, an arcade machine and a 2.8-metre marlin, to a outdoor billboard and inviting the public to try and take them.

The challenge, devised by Howatson & Co, was simple: if you can take it, it’s yours.

Crowds gathered as Aussies – from tradies to influencers – pulled, pried and grunted in an effort to win the glued-down prizes.

None succeeded, proving Selleys’ long-held brand truth: If it’s Selleys, it works.

Directed by James Dive, the stunt generated strong earned media and social engagement, with creator content driving nationwide conversation.

Erin Porter, head of integrated marketing at Selleys Group, said: “‘If You Can Take It, It’s Yours’ turns our confidence into a spectacle. We don’t just tell people our product works — we let them try to prove us wrong.”

The campaign is supported by social films, PR and influencer content documenting the public’s increasingly creative (and futile) attempts to break the bond.

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