Jeep turns up the heat for Grand Wagoneer reveal
By James Herring on Monday, October 27, 2025
Jeep ditches the standard SUV script in favor of something cheekier with a social-first campaign starring comedian Iliza Shlesinger.
The inspiration came from Jalopnik, who claimed that the Jeep Grand Wagoneer was “the best vehicle to have sex in.”
Shlesinger holds court into a fictional Jeep marketing meeting to pitch a risqué take on the 2026 Grand Wagoneer’s true appeal: its almost too comfortable interior.
It’s a bold shift for Jeep, whose marketing typically leans into rugged capability and family-friendly practicality.
Created by Highdive and running exclusively across Jeep’s social channels, the campaign is timed to support the refreshed 2026 Grand Wagoneer lineup.
It’s a strategic repositioning for a brand that’s aiming to feel both premium, fun and culturally relevant.
“I love that they went for something different,” said Shlesinger. “Hopefully after seeing this film, there are more babies in the world ready to fill out those three rows.”
