The Guardian launches first stateside campaign
By James Herring on Wednesday, September 24, 2025
The Guardian is doubling down on its US footprint with its first major stateside campaign.
“The Whole Picture” positions the brand as a source for journalism that sees beyond the headlines — global, independent and ad-free.
On a billboard installed in New York, the publication invites passersby to “remove the censorship” to reveal its message.
