Bose leans into buttercore for Soundlink speaker

In a nod to 2025’s unexpected obsession with “butter yellow,” Bose has teamed up with CNC agency to whip up a limited-edition packaging concept that makes its SoundLink Plus speaker look like it came straight from the dairy aisle.

The seeding kit reimagines the speaker box as a block of butter – foil wrap, minimal paper sleeve, and all.

CNC’s design lands somewhere between premium and playful, tapping into the visual language of internet trends while staying true to Bose’s sleek aesthetic.

Bose’s butter box isn’t for sale, but it’s got all the right ingredients to drive conversation online.

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