Netflix murder drama gets crafty with COOH campaign

Netflix have enlisted the talents of local knitters to create postbox toppers to promote the new (not so) cosy crime drama ‘The Thursday Murder Club’.

A well crafted COOH campaign from Meanwhile, speaking directly to an older fanbase of the book who’ll appreciate both the charm and the effort.

In addition the streamer has teamed up with the Royal Horticultural Society for a floral OOH campaign in step with the tone of the film and its 45+ cosy crime audience.

Across five RHS gardens, visitors can now explore week-long experiences featuring interactive floral billboards, scavenger hunts, themed props and a Joyce-inspired tearoom takeover.

The campaign kicked off with Celia Imrie and director Chris Columbus unveiling the activation at RHS Wisley.

COOH Entertainment