Tesco backs Women’s Euros teams with a clever OOH campaign.

Tesco are backing the England and Wales Women’s Euros teams with a clever OOH campaign.

Acrostic snack receipts double as secret messages of support – spelling out lines like “You’ve Got This” and “Ymlaen Garfan.”

Tesco is hoping to engage supporters who host watch parties.

The digital OOH campaign sees acrostic lists of purchases, from tequila to hot dogs to BBQ essentials, and aims to highlight favourite matchday snacks.

Credits

Advertising agency: BBH
ECD: Felipe Serradourada Guimarães
Creative director: Luke Till Associate
Creative Directors: Charlotte Watmough and Holly Fallows
Designer: Miguel Sousa Deputy
CSO: Saskia Jones
Business Lead: Tori Meadows
Account Director: Alexander Boden
Account Executive: Dow Sivell
Agency print producer: Rachel Clarke
Media planner: Bex Donald
Media agency: EssenceMediacom
Production company: BBH Studios
Post-production company: BBH Studios
Post-production producer: Rachel Clarke, Toni Polain, Connor Farrow Guy

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