Tea brand tricks New Yorkers into taking a break
By James Herring on Saturday, July 12, 2025
Pure Leaf are encouraging New Yorkers to take a ten minute break – enticing them place their phone in a lock box in exchange for an iced tea.
A post by the brand on Instagram reads ‘76% of people feel better after taking even a short break… but no one ever takes them! Just ten minutes is all it takes to feel revitalised.’