Tea brand tricks New Yorkers into taking a break

By on Saturday, July 12, 2025

Pure Leaf are encouraging New Yorkers to take a ten minute break – enticing them place their phone in a lock box in exchange for an iced tea.

A post by the brand on Instagram reads ‘76% of people feel better after taking even a short break… but no one ever takes them! Just ten minutes is all it takes to feel revitalised.’

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