‘Darling, hold my disappointment’ – Jet2 ad becomes holiday anthem
By James Herring on Sunday, July 13, 2025
Jet2’s long-running holiday ad, featuring Jess Glynne’s 2015 hit “Hold My Hand,” has found a second life online.
What was once the sales soundtrack to sun-soaked getaways is now being used to highlight disappointing holiday moments, with TikTok users timing the song’s opening line — “Darling, hold my hand” — to underwhelming hotel reveals and travel letdowns.
@elliem987nothing beats a jet 2 holiday♬ Jet2 Advert – ✈️A7-BBH | MAN 🇬🇧
The trend began in the UK but has quickly spread beyond, as users remix the familiar jingle to poke fun at the gap between expectations and reality.
@alfred_m08♬ Jet2 Advert – ✈️A7-BBH | MAN 🇬🇧
Know Your Meme traces the origins back to November 2024, with a TikTok video of a camel attacking a person while the meme audio plays in the background.
@kierabascombe nothing beats a vietjet holiday #jet2holidays #vietnam @chardaviessss @Carla @Kiera | Travel Content ♬ Jet2 Advert – ✈️A7-BBH | MAN 🇬🇧
6 months on and now Glynne’s concerts have become part of the moment.
Fans have taken to shouting out Jet2’s promotional script mid-song, complete with the line: “Nothing beats a Jet2 holiday, and right now, you can save £50 per person. That’s £200 off a family of four.”
@charlottepearxo3 Had to happen #jessglynne #jet2holidays @jet2 ♬ original sound – Charlotte
Adding to the cultural crossover is actress Zoe Lister — best known for her role in Hollyoaks — who voices the Jet2 ad.
@galipofrancesca farà per sempre ridere #perte #foryou ♬ Nothing beats a Jet2 holiday – Chels
She acknowledged the trend in a recent TikTok, captioned: “When your voiceover’s gone global but nobody realises what a big deal you are.”
Viral fame saw Lister do a live PA with Capital Radio’s Chris Stark at Newmarket Racecourse at the weekend – providing live locals.
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With users now applying the Jet2 jingle to everything from awkward Airbnb stays to everyday inconveniences, it may just be the most famous ad jingle of the last decade.
(can’t think of another right now)
It’s been estimated that nearly 1 million TikTok videos have used the sound track at the time of writing.
Jess Glynne’s track still plays on. But for a new generation, it’s less about beach holidays and more about moments when things don’t go quite to plan.
@jessglynne Darlin… ✈️ #jet2holidays #holdmyhand #Jet2 #JessGlynne ♬ Jet2 Advert – ✈️A7-BBH | MAN 🇬🇧
While Glynne must be enjoying the upside of unexpected royalty payments – no word from Jet 2 Holidays what the effect has been on sales, brand sentiment or their reaction to the viral trend – but if you’re reading we would love to hear from you for a follow up piece.
