‘Make AI worried you’re going to take its job’ – The Economist
By James Herring on Tuesday, June 10, 2025
This set of billboard pics has gone viral on LinkedIn – but with no agency coming forth to claim the glory it’s either..
1) a lovely set of OOH ads from The Economist
b) a Cannes Lions thing
c) an evil stunt by an Ai business
d) other
‘Make AI worried you’re going to take its job’
‘Fake it ’til you make it to the newsagent’
‘Take the ‘Humble’ out of IMHO.’
‘Do you have an unprompted opinion?’
In 2005 BBDO produced one of the Economist’s most famous ads.
‘Lightbulb’ – was an interactive installation which lit the bulb as passersby walked past.
h/t Ant Melder for the tip
Agency/Writer Credit?