KFC spots creative opportunity at the Canadian Grand Prix

KFC Canada is back on the culture grid, rolling out a motorsport-inspired campaign that sees its iconic bucket design double as something surprisingly familiar to F1 fans: the striped chicanes of the circuit.

Timed to the return of the Canadian Grand Prix, the new work “KFChicanes”comes from indie agency Courage Inc.

The campaign leans into the shared graphic code between KFC’s bucket and the track’s red-and-white turns, with OOH placements around the circuit and across the country reimagining the Senna Curve, the Hairpin and the Wall of Champions in blurred bucket form.

“When we realised that KFC buckets share the same graphic code as F1 chicanes, it became obvious we had to do something with it,” says Maxime Sauté, partner and ECD at Courage.

It’s a clever move in a space where brands typically go big, loud, and logo-heavy. Instead, this campaign sticks to a visual insight that feels both unexpected and entirely ownable.

KFC has carved out a neat lane for itself in the race weekend noise.

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