Football club puts Testicular Cancer front and centre – on their shorts
By James Herring on Sunday, June 15, 2025
During a sold-out La Liga showdown against FC Barcelona, CD Leganés made history not for goals scored, but for where they placed a logo.
In a sport where brands fight tooth and nail for a patch of jersey real estate, CD Leganés bypassed the chest, sleeves, and even the back to stake claim on a spot no sponsor’s dared to touch: the crotch.
During a packed La Liga clash against FC Barcelona, the Madrid club partnered with the Testicular Cancer Society and agency FP7McCann to launch Sponsored Balls – a campaign that put the cause where it counts.
Right on the testicular region of the players’ shorts, the Society’s purple cherry-like logo stared back at millions of fans with one very clear message: check yourself.
Testicular cancer is the most common cancer among young men, yet still shrouded in awkward silence. So Leganés decided to break that taboo with a campaign that was as confrontational as it was necessary. The hashtag #TenemosUnPar (“We have a pair”) went live across stadium signage, billboards, and socials, pushing men to open up, speak out, and yeah—get hands-on with their health.
Club captain Sergio González summed it up: “Some teammates didn’t even know how to check themselves before this. Now they do.”
