The Red Cross turned a bombed hospital into a legal warning

By on Thursday, May 29, 2025

In the middle of a warzone, where international law is supposed to mean something, the last hospital in southern Lebanon got hit anyway.

So the International Committee of the Red Cross (ICRC) and TBWA\RAAD turned the scene into a billboard of accountability.

Their new campaign, “Laws Under Attack,” doesn’t bother with soft metaphors.

It literally scrawls the Geneva Convention (the 75-year-old legal bedrock that says don’t bomb hospitals) onto the rubble of a bombed hospital.

Lebanese muralist and calligrapher Ghaleb Hawila took to the scorched walls, inscribing legal articles onto the very surfaces violated by recent violence.

It’s street art which doubles as a legal document written in the ashes of war.

“This campaign is crucial”, said Simone Casabianca–Aeschlimann, head of the ICRC delegation in Lebanon, “because it reminds us of what is needed and what can actually be done by the parties to a conflict to spare the civilians. It also ensures that medical and humanitarian teams are protected and can perform their duties in a dignified manner.”

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...