“Switzerland Is Fake” viral video sparks debate
By James Herring on Thursday, May 15, 2025
A new deepfake video by Zurich comic Patrick “Karpi” Karpiczenko has gone viral with the provocative title Switzerland Is Fake.
The 90-second clip, is a teaser for the reopening of Fotomuseum Winterthur, and suggests the Alps are CGI and fondue is a marketing myth.
The video has sparked over 6 million views and plenty of debate, but behind the humour is a serious message.
In an era of AI-generated content and fake news, questioning what we see has never been more important.
The video acts as social hype for the galley’s reopening on May 17, 2025.
With a renewed focus on image culture and digital media, the museum invites visitors to reflect on how truth is shaped and sometimes distorted by technology.
